1-8 of 8

New in Marketing Education

MCE 11.0112 I536
Entrepreneurship in the Classroom: Connection to the Workplace
Lina S. Ingraham, MA, CFCS
JACKSONVILLE BEACH, FL, LINX EDUCATIONAL PUBLISHING, INC., 2002.
BOOK — This curriculum provides the background information and resources to establish school-based businesses that teach entrepreneuria ...
MCE DVD ROM 36
Cereal: History in a Bowl
A&E Television Networks
NEW YORK, NY, A&E TELEVISION NETWORKS, 2005.
DVD ROM — Cereal is a $9-billion industry with an indisputable place in pop-culture history. Full of surprise, nostalgia, and fascinating ...
MCE DVD ROM 44.1
The Business of Innovation: The Responsibility Revolution
Films for the Humanities & Sciences
PRINCETON, NJ, FILMS FOR THE HUMANITIES & SCIENCES, 2008.
DVD ROM — This program looks at green business practices and management as springboards for achievement and profit. Expert guests include ...
MCE DVD ROM 80
Sam Walton: Bargain Billionaire
A&E Television Network
NEW YORK, NY, A&E TELEVISION NETWORK, 1997.
DVD ROM — NOTE: Contains incidents of profane language, may elect to preview before showing to a class. Sam Walton made a fortune by slas ...
MCE DVD ROM 81
Dave Thomas: Made to Order
A&E Television Network
NEW YORK, NY, A&E TELEVISION NETWORK, 1998.
DVD ROM — Program profiles an unlikely pitchman who created one of the world's most successful fast food chains. 50 minutes.
MCE DVD ROM 82
Colonel Sanders: America's Chicken King
A&E Television Network
NEW YORK, NY, A&E TELEVISION NETWORK, 1998.
DVD ROM — Growth of a fast food chain using fried chicken as the main item. Colonel Sanders started this business at age sixty-five. 50 ...
MCE DVD ROM 83
Howard Schultz and Starbucks
A&E Television Network
NEW YORK, NY, A&E TELEVISION NETWORK, 2007.
DVD ROM — Program profiles the visionary businessman who foresaw a global empire in a cup of joe. Howard Schultz's coffee empire is one o ...
MCE DVD ROM 84
Calvin Klein: A Stylish Obsession
A&E Television Network
NEW YORK, NY, A&E TELEVISION NETWORK, 1998.
DVD ROM — This program follows Klein from his 7th Avenue store, opened when he was 26, to the top of an international empire. Hear how a b ...